Gunawan, Muhammad Syahrul (2024) PENGARUH KUALITAS PELAYANAN, DAN KEPUASAN PELANGGAN, TERHADAP KINERJA PADA ANGKRINGAN KOPI DI KOTA LHOKSEUMAWE. S1 thesis, Universitas Malikussaleh.

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Abstract

This study aims to analyze the influence of Service Quality and Customer Satisfaction on Performance at Coffee Shops in Lhokseumawe City. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. Respondents in this study were 100 Coffee Shop businesses. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that partially service quality has a positive and significant effect on business performance at Coffee Shops in Lhokseumawe City, Customer satisfaction has a positive and significant effect on business performance at Coffee Shops in Lhokseumawe City Keywords: Service Quality, Customer Satisfaction, Business Performance.

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > 94202 - Jurusan Kewirausahaan
Depositing User:	MUHAMMAD SYAHRUL GUNAWAN
Date Deposited:	18 Sep 2025 06:32
Last Modified:	18 Sep 2025 06:32
URI:	https://rama.unimal.ac.id/id/eprint/15639

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