Ulandari, Cut (2024) pengaruh promosi, kepercayaan konsumen, dan kualitas pelayanan terhadap loyalitas nasabah Bank syariah Indonesia (studi kasus pada mahasiswa fakultas ekonomi dan bisnis). S1 thesis, Universitas malikussaleh.

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Abstract

ABSTRACT Name : Cut Ulandari Study Program : Manajemen Title : The influence of promotions, consumer trust, and service quality on customer loyalty in Indonesian sharia banks (case study of economics and business faculty students) This research aims to examine the influence of promotions, consumer trust, and service quality on customer loyalty in Indonesian sharia banks (case study of economics and business faculty students). The data in this research uses a questionnaire as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis and is processed using SPSS (Statistical package for the social sciences) tools. The technique taken in this research is using a non-probability sampling technique with a proportional sampling technique as the determinant of the sample. The population taken here was 100 respondents from economics and business faculty students who used Bank Syariah Indonesia. The results of the research are that promotion partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, consumer trust partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, service quality partially has no or no significant effect on customer loyalty to Bank Syariah Indonesia . Keyword : Promotion, consumer trust, service quality, customer loyalty.

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > 61201 - Jurusan Manajemen
Depositing User:	Cut Ulandari
Date Deposited:	01 Aug 2024 08:17
Last Modified:	01 Aug 2024 08:17
URI:	https://rama.unimal.ac.id/id/eprint/3852

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