MUNANDAR, MUHAMMAD ARIS (1024) PENGARUH TATA RUANG DALAM TERHADAP PERILAKU PEMBELI PADA BANGUNAN SUZUYA LHOKSEUMAWE. S1 thesis, Universitas Malikussaleh.

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Abstract

There are many types of human behavior that take the form of interactions between humans and their physical environment. Architectural design creates physical forms that can be seen and understood. Suzuya is the biggest and most visited shopping and gaming place in the city of Lhokseumawe, with an interior that is different from supermarkets or other shopping places. Suzuya's interior can attract visitors to come to the building to shop. Interior, interior elements and atmosphere greatly influence buyer behavior when shopping. This research study focuses on the interior layout of the behavior of buyers who want to shop at Suzuya Lhokseumawe. Buyer behavior is understood as a collection of behaviors possessed by humans and influenced by habits, attitudes, emotions, values, aesthetics, energy and genetics. Interior elements that can influence buyer behavior include the shape or size of the room, atmosphere, texture and materials. The influence of space that seems spacious makes visitors feel more comfortable, while the influence of space that seems narrow makes visitors feel less comfortable and can influence the actions taken. Meanwhile, store atmosphere that influences buyer behavior includes light, color and sound. Bright light has a big influence on the psychology and behavior of buyers, color has a big influence on the attraction of buyers and music turned on in the shopping room can make buyers feel comfortable and calm. This research method uses a mixed method by combining two forms of research, namely qualitative and quantitative research so that comprehensive, valid, reliable and objective data is obtained. The concept of space focuses on the location and distribution of space, as well as the way people organize and manage the space they live in. Environmental and human characteristics are influenced by their location. Space can also have an impact on human behavior and culture, is an important factor in architecture and will have an impact on the design of buildings and structures.

Item Type:	Thesis (S1)
Subjects:	N Fine Arts > NA Architecture
Divisions:	Fakultas Teknik > 23201 - Jurusan Teknik Arsitektur
Depositing User:	Muhammad Aris Munandar
Date Deposited:	13 May 2024 07:16
Last Modified:	13 May 2024 07:16
URI:	https://rama.unimal.ac.id/id/eprint/2230

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