CHINDY, CHINDY (2025) EFISIENSI PEMASARAN KOPI ARABIKA DI KECAMATAN TIMANG GAJAH KABUPATEN BENER MERIAH. S1 thesis, Universitas Malikussaleh.

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Abstract

ABSTRACT CHINDY. Marketing Efficiency of Arabica Coffee in Timang Gajah District, Bener Meriah Regency. Supervised by JAMILAH and ZURIANI. Coffee is one of the superior plantation crops in Indonesia. Mekar Ayu and Simpang Layang villages are one of the villages that have good quality arabica coffee, where arabica coffee farming contributes greatly to community income. Differences in palm oil marketing channels will affect the selling price of farmers. The length of the channel will affect the marketing costs incurred. Thus the selling price does not guarantee the level of coffee marketing efficiency. This study aims to identify marketing channels and analyse the size of marketing margins, farmer's share and the level of marketing efficiency of arabica coffee in Mekar Ayu and Simpang Layang Villages, Timang Gajah District, Bener Meriah Regency. The method used in data collection is random sampling technique. The results showed that the Arabica coffee marketing channel in Mekar Ayu village and Simpang Layang village had 4 marketing channel products, namely the gelondong marketing channel and the grain marketing channel, each of which consisted of two marketing channels starting from farmers, collector traders, green bean agro-industry, ground coffee agro-industry, retailers, and consumers. Arabica coffee marketing efficiency in each marketing channel is included in the efficient category because the EP value is <33%. From the calculation of the arabica coffee marketing efficiency analysis in Mekar Ayu Village and Simpang Layang Village, the most efficient is the ground coffee marketing channel in marketing channel 1 with a value of 0.38% because the marketing efficiency value is smaller than other marketing channels. Keywords: Marketing, Arabica Coffee, Marketing Channel, Marketing Efficiency.

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HF Commerce S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian > 54201 - Jurusan Agribisnis
Depositing User:	S.P CHINDY CHINDY
Date Deposited:	28 Aug 2025 03:45
Last Modified:	28 Aug 2025 03:45
URI:	https://rama.unimal.ac.id/id/eprint/14549

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