Imanda, Fazila Safira (2023) PREFERENSI KONSUMEN TERHADAP JERUK DI KOTA LHOKSEUMAWE. S1 thesis, UNIVERSITAS MALIKUSSALEH.

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Abstract

Citrus fruit is the most widely consumed fruit compared to other types of fruit. The purpose of this study is to find out which attributes are most considered by consumers in purchasing decisions for orange in Lhokseumawe city. This research was conducted at the fruit market and PresidentialIntruction market in Lhokseumawe City in august 2021. This research uses conjoint analysis. The result of this study indicate that the sequence of attributes that consumers consider most in purchasing oranges are taste, size, type and texture. This can be seen from the NPR value for taste (64,517), size (18,836), type (9,734) and texture (7,111) the combination of oranges that is a reference for consumers in Lhokseumawe city is orange with a sweet and sour taste, for this type of consumer prefers local oranges, medium size and smooth texture.

Item Type:	Thesis (S1)
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian > 54201 - Jurusan Agribisnis
Depositing User:	fazila safira imanda
Date Deposited:	20 Feb 2024 03:56
Last Modified:	20 Feb 2024 03:56
URI:	https://rama.unimal.ac.id/id/eprint/805

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