WAHYUNDARI, MELLY (2024) PENGARUH NOVELTY SEEKING, INTEGRITY, STATUS CONSUMPTION TERHADAP NIAT MEMBELI LUXURY COUNTERFEIT PRODUCT YANG DIMEDIASI OLEH SIKAP TERHADAP BARANG TIRUAN. S1 thesis, Universitas Malikussaleh.

	Text cover skripsi melly.pdf Download (41kB)
	Text abstrak melly.pdf Download (17kB)
	Text bab 1 melly.pdf Download (99kB)
	Text daftar pustaka melly.pdf Download (158kB)
	Text SKRIPSI MELLY.pdf Restricted to Registered users only Download (2MB)

Abstract

This study aims to examine whether attitude toward counterfeit goods mediates the relationship between novelty seeking, integrity, status consumption, and purchase intention for luxury counterfeit products. The study employs primary data collected through questionnaires distributed to 161 respondents selected using purposive sampling. The data analysis method used in this study is SEM-PLS with the help of WrapPLS 8.0 software. To assess data validity, the researchers employed convergent validity, discriminant validity, average variance extracted (AVE), reliability tests, goodness of fit, coefficient of determination (R2), Q-square coefficient, and effect size. The findings reveal that novelty seeking and status consumption significantly influence purchase intention for luxury counterfeit products, while integrity does not. The mediation analysis shows that attitude toward counterfeit goods mediates the influence of integrity and status consumption on purchase intention for luxury counterfeit products. However, the mediation analysis for novelty seeking does not yield significant results.

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > 61201 - Jurusan Manajemen
Depositing User:	Melly Wahyundari
Date Deposited:	15 Oct 2024 08:14
Last Modified:	15 Oct 2024 08:14
URI:	https://rama.unimal.ac.id/id/eprint/6757

Actions (login required)

View Item