Nadia, Syarifah (2024) Analisis Strategi Pemasaran Pupuk Alami Kupula CV. Aceh Milenium Di Gampong Meunasah Dayah Kecamatan Muara Satu Kota Lhokseumawe. S1 thesis, Universitas Malikussaleh.

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Abstract

SYARIFAH NADIA, 2024. "Analysis of the Marketing Strategy of Pupuk Alami Kupula CV. Aceh Millennium in Meunasah Dayah Village, Muara Satu District, Lhokseumawe City". The purpose of this study is to formulate the right marketing strategy for Pupuk Alami Kupula CV. Aceh Millennium Gampong Meunasah Dayah, Muara Satu District, Lhokseumawe City. In determining a marketing strategy, it is necessary to know internal factors and external factors. The methods of this research are descriptive analysis and SWOT analysis. Based on this study, the results of IFAS and EFAS were obtained which showed strength with a score of 1.85 and weakness with a score of 0.72. Meanwhile, the EFAS results show opportunities with a score of 1.98 and threats with a score of 0.82. Based on the SWOT Analysis diagram, Pupuk Alami Kupula CV. Aceh Millennium showed in Quadrant I by using an aggressive strategy, that is, companies have the strength to take advantage of existing opportunities. The focus of this strategy is SO (strength opportunity), which is by utilizing abundant raw materials and labor to produce organic fertilizer at a low price compared to other fertilizers so that consumers can survive and increase, use experimental land for field demonstrations that attract farmers' attention in order to see firsthand the advantages of products, expand marketing areas and strengthen brand image in the market through marketing campaigns to showing the advantages of fertilizers, attracting the attention of consumers to switch to organic fertilizers and taking advantage of existing market potential. The use of this strategy is expected to increase the marketing of Pupuk Alami Kupula CV. Aceh Millennium. Keywords: SWOT Analysis, Marketing Strategy

Item Type:	Thesis (S1)
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian > 54201 - Jurusan Agribisnis
Depositing User:	Syarifah Nadia
Date Deposited:	02 Sep 2024 07:57
Last Modified:	02 Sep 2024 07:57
URI:	https://rama.unimal.ac.id/id/eprint/5540

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