NASUTION, ZAKY DWIDANA (2025) Analisis Preferensi Konsumen Dalam Pembelian Roti di Toko Roti Malika Bakery Kota Lhokseumawe. S1 thesis, Universitas Malikussaleh.

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Abstract

This research was conducted at Malika Bakery Lhokseumawe, located on Medan-Banda Aceh Street, Gampong Uteun Kot, Muara Dua District, Lhokseumawe City. Malika Bakery is owned by a single proprietor, and each branch is managed by a dedicated manager who oversees its operations. The increasing demand for bread is driven by population growth and changes in lifestyle. People now prefer convenient and diverse food options. Technological advancements have also influenced eating habits. Bread has become a primary choice for carbohydrate sources, especially in Lhokseumawe City, where several bakery businesses, such as Sakira Bakery, Mun Kue, and Malika Bakery, produce products made from agricultural ingredients. This study employs Chi-Square analysis, and the results indicate that the product attribute most preferred by consumers at Malika Bakery Lhokseumawe is price, with a consumer attitude index (Ao) value of 18.712, followed by the variety of bread flavors with an Ao value of 18.648. The most preferred bread variant among consumers at Malika Bakery Lhokseumawe is the blueberry-flavored bread, which is priced in the range of Rp. 3,000 – Rp. 5,000.

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HB Economic Theory T Technology > TX Home economics
Divisions:	Fakultas Pertanian > 54201 - Jurusan Agribisnis
Depositing User:	S.P Zaky Dwidana Nasution
Date Deposited:	05 Aug 2026 03:31
Last Modified:	05 Aug 2026 03:31
URI:	https://rama.unimal.ac.id/id/eprint/20876

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