MAURISA, MAURISA (2022) ANALISIS PERILAKU PASAR DAN MARGIN PEMASARAN AGROINDUSTRI KERUPUK TEMPE DI DESA TANJUNG MULIA KECAMATAN HINAI KABUPATEN LANGKAT PROVINSI SUMATERA UTARA. S1 thesis, Universitas Malikussaleh.

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Abstract

ABSTRAK MAURISA, 2022. Analysis of Market Behavior and Marketing Margins for the Tempe Cracker Cap Tiga Bintang Agroindustry in Tanjung Mulia Village, Hinai District, Langkat Regency, North Sumatera Province. Supervised by RITA ARIANI and EMMIA TAMBARTA KEMBAREN. This study aims to analyze market behavior, marketing margins, farmer share, and marketing efficiency of tempe crackers in the three star stamped tempe cracker agroindustry from June to July 2022. The research method is a case study method on the three star stamped tempe cracker agroindustry in Tanjung Mulia Village. Hinai District, Langkat Regency, North Sumatra Province and to determine the marketing margin using the Snowball Sampling method. Data analysis methods are market behavior which is analyzed by pricing, cooperation between marketing agencies, and marketing channels: marketing margin, farmer share, and marketing efficiency. The results show that producers are price determinants, there are patterns of marketing channels, the margin on channel I is IDR 0, the marketing margin on channel II is IDR 6.000 and the margin on marketing channel III is IDR 6.828. Farmer share (the share received by producers) in marketing channel I is 100%, in marketing channel II it is 72,73% and marketing channel III is 72,1%. Marketing efficiency in marketing channel I with a value of 0%, marketing channel II with an efficiency value of 7,37% and the value of marketing efficiency in III is 9,98%. Keywords: Market behavior, marketing margin, farmer share, marketing efficiensy, tempe crackers.

Item Type:	Thesis (S1)
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian > 54201 - Jurusan Agribisnis
Depositing User:	Khairiati Khairiati
Date Deposited:	18 Feb 2026 08:12
Last Modified:	18 Feb 2026 08:12
URI:	https://rama.unimal.ac.id/id/eprint/18457

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