GUNAWAN, M. RIZKI (2025) PENDAPATAN DAN SALURAN PEMASARAN PADA UMKM MAKAME REMPAH DI KECAMATAN MEDAN SUNGGAL KOTA MEDAN. S1 thesis, UNIVERSITAS MALIKUSSALEH.

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Abstract

ABSTRACT This research was conducted at a micro, small, and medium enterprise (MSME) called Makame Rempah, located in Medan Sunggal District, Medan City. The purpose of this study was to analyze the income earned by the business and to examine the marketing channels used by the enterprise. The results showed that Makame Rempah, managed by Mrs. Rahma Yulia Sari, generated a monthly income of Rp 8,879,890.6. This income was derived from total monthly revenue of Rp 22,376,000 and total expenses of Rp 13,496,109.4. Based on financial analysis, the enterprise achieved an R/C Ratio of 1.7 and a Net B/C Ratio of 0.7. These values indicate that the business is profitable and feasible to run, as every rupiah spent generates 1.7 in revenue, with a net profit of 0.7 after costs. In terms of marketing strategy, Makame Rempah utilizes three main distribution channels: direct marketing, retail marketing, and distributor marketing. These channels are used simultaneously to expand market reach and increase sales volume. Keywords: Income, Marketing Channels, Herbal Beverage, MSME, Agroindustry

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HB Economic Theory S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian > 54201 - Jurusan Agribisnis
Depositing User:	GUNAWAN RIZKI GUNAWAN
Date Deposited:	19 Sep 2025 04:52
Last Modified:	19 Sep 2025 04:52
URI:	https://rama.unimal.ac.id/id/eprint/15821

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