Munandar, Rizki (2025) ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN BERAS MAJU JAYA DI KILANG PADI EMPAT SAUDARA KECAMATAN MADAT KABUPATEN ACEH TIMUR. S1 thesis, Universitas Malikussaleh.

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Abstract

ABSTRACT This research was conducted at the Empat Sodara rice mill in Madat Village, Madat District, East Aceh Regency in October 2024. The increase in sales of Maju Jaya rice at the Empat Sodara rice mill reflects the success of an effective marketing strategy, which includes marketing mix elements such as product quality, price, place, and promotion. The right marketing strategy allows companies to understand consumer needs, differentiate from competitors, and build long-term relationships. This research uses multiple linear regression analysis. The results of this research show that after partially testing (t test) the four variables product (X1), price (X2), place (X3), and promotion (X4), the most influential variable is the place variable (X3) with a calculated t value. amounting to 8.772 > ttable value 2.045 and sig value. Amounting to 0.000 < 0.050. After being tested partially (t test) on the four variables product (X1), price (X2), place (X3), and promotion (X4), the variable that has the least influence is the price variable (X2). The t value is 2.842 > the t table value. 2.045 and sig value. Amounting to 0.008 < 0.050. Keywords: Marketing mix, Purchasing decision, Rice

Item Type:	Thesis (S1)
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Pascasarjana > 54101 - Magister Agribisnis
Depositing User:	Rizki Munandar
Date Deposited:	21 May 2025 07:15
Last Modified:	21 May 2025 07:15
URI:	https://rama.unimal.ac.id/id/eprint/11648

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