TIA ULHUSNA, TIA (2024) FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN USAHA KECIL MENENGAH (UKM) ACEH (STUDI KASUS DI KECAMATAN TANAH LUAS). S1 thesis, Universitas Malikussaleh.

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Abstract

Name : Tia Ulhusna Study program: Management Title : Factors that Influence the Success of Aceh Small and Medium Enterprises (SMEs) (Case Study in Tanah Luas District) The study aims to determine the influence of entrepreneurial personality, planning strategies and marketing strategies on business success in Small and Medium Enterprises (UKM) in Tanah Luas District. The research method in preparing this thesis uses quantitative methods. The sampling method uses probability sampling, namely random sampling. The samples in this research amounted to 70 samples. Data was collected through surveys using questionnaires. This research uses a double linear regression analysis method. The research results found that entrepreneurial personality (X1) partially had a positive and significant effect on business success (Y). Planning Strategy (X2) partially has no positive and significant effect on business success (Y), Marketing Strategy (X3) partially has a positive and significant effect on business success (Y). The results of this research indicate that the success of Small and Medium Enterprises (UKM) in Tanah Luas District is greatly influenced by the variables of Entrepreneurial personality (X1) and Marketing Strategy (X3). Meanwhile, for simultaneous testing, it was found that the Entrepreneurial personality variables (X1), Planning Strategy (X2) and Marketing Strategy (X3) together had an influence on the success of Small and Medium Enterprises (UKM) in Tanah Luas District. Keywords: Entrepreneurial Personality, Strategic Planning, Marketing Strategy and Business Success

Item Type:	Thesis (S1)
Subjects:	A General Works > AS Academies and learned societies (General) L Education > LD Individual institutions (United States) Q Science > Q Science (General) Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Divisions:	Fakultas Ekonomi dan Bisnis > 61201 - Jurusan Manajemen
Depositing User:	Tia Ulhusna
Date Deposited:	13 Feb 2024 02:26
Last Modified:	13 Feb 2024 02:26
URI:	https://rama.unimal.ac.id/id/eprint/615

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