PENGARUH DESAIN POST INSTAGRAM, RATINGS AND REVIEWS DAN RECOMMENDATIONS AND REFERRALS TERHADAP SOCIAL SHOPPING INTENTION PRODUK SKINTIFIC

Rahmatika, Rahmatika (2024) PENGARUH DESAIN POST INSTAGRAM, RATINGS AND REVIEWS DAN RECOMMENDATIONS AND REFERRALS TERHADAP SOCIAL SHOPPING INTENTION PRODUK SKINTIFIC. S1 thesis, Universitas Malikussaleh.

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Abstract

The aim of this research is to analyze the effect of Instagram post design on the social shopping intention of Skintific products, to analyze the effect of ratings and reviews on the social shopping intention of Skintific products, and to analyze the effect of recommendations and referrals on the social shopping intention of Skintific products. Data for this study were collected through a survey method using a questionnaire as the data collection instrument. The respondents in this study were 96 Skintific consumers. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that Instagram post design has a positive and significant effect on social shopping intention for Skintific products, ratings and reviews have a positive and significant effect on social shopping intention for Skintific products, and recommendations and referrals have a positive and significant effect on social shopping intention for Skintific products. Simultaneously, Instagram post design, ratings and reviews, and recommendations and referrals have a positive and significant effect on social shopping intention for Skintific products. This study suggests that Skintific should continue to optimize Instagram post design, ratings and reviews, as well as recommendations and referrals to increase consumer social shopping intention.

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > 61201 - Jurusan Manajemen
Depositing User:	Rahma tika
Date Deposited:	17 Sep 2024 08:47
Last Modified:	17 Sep 2024 08:47
URI:	https://rama.unimal.ac.id/id/eprint/6126