Roiyani, Roiyani (2024) PENGARUH CONVENIENCE, TRANSACTION, INFORMATION CREDIBILITY, DAN PRICE TERHADAP ONLINE HOTEL REPURCHASE INTENTION. S1 thesis, Universitas Malikussaleh.

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Abstract

Name : Roiyani Study Program : Management Title : Pengaruh Convenience, Transaction, Information Credibility, dan Price Terhadap Online Hotel Repurchase Intention. This study aims to determine the Influence of Convenience, Transaction, Information Credibility, and Price on Online Hotel Repurchase Intention. Data for this research were collected through a survey method using a questionnaire as the data collection instrument. The population in this study was 145 Lidograha hotel guests. This research used a quantitative approach with multiple linear regression analysis using the SPSS (Statistical Package for the Social Sciences) software. The results showed that Convenience has a significant influence on Online Hotel Repurchase Intention. This indicates that the easier the purchasing process and the user experience in making reservations or repurchasing, the higher the likelihood of customers to make repurchases. Transaction has a significant influence on Online Hotel Repurchase Intention. This emphasizes the importance of a smooth and secure transaction experience in influencing customer decisions to repurchase. Information Credibility has a significant influence on Online Hotel Repurchase Intention. This indicates that customers are more likely to repurchase if they feel confident in the accuracy and reliability of the information provided. Price has a significant influence on Online Hotel Repurchase Intention. Customers are more inclined to repurchase if they feel that the offered price is commensurate with the value they receive. Simultaneously, Convenience, Transaction, Information Credibility, and Price have a significant influence on Online Hotel Repurchase Intention Keyword: Convenience, Transaction, Information Credibility, Price, Online Hotel Repurchase Intention

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > 61201 - Jurusan Manajemen
Depositing User:	Roiyani Roiyani
Date Deposited:	03 Jun 2024 08:13
Last Modified:	03 Jun 2024 08:13
URI:	https://rama.unimal.ac.id/id/eprint/2748

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