U’LYA, RAHMATUL (2026) ANALISIS PEMASARAN CABAI MERAH DI DESA BLANG BENARA KECAMATAN WIH PESAM KABUPATEN BENER MERIAH. S1 thesis, UNIVERSITAS MALIKUSSALEH.

	Text COVER.pdf Download (94kB)
	Text ABSTRAK.pdf Download (114kB)
	Text BAB 1.pdf Download (129kB)
	Text DAPUS.pdf Download (115kB)
	Text FULL.pdf Restricted to Registered users only Download (1MB)

Abstract

ABSTRAK Red chili is one of the strategic horticultural commodities with high economic value and plays an important role in fulfilling food needs as well as increasing farmers’ income. Blang Benara Village, Wih Pesam District, Bener Meriah Regency, is one of the red chili production centers in the region. However, high distribution costs and simultaneous harvesting often lead to low prices received by farmers, resulting in suboptimal farmer income despite relatively high production levels. This study aims to analyze marketing channels, calculate marketing margins, and assess the marketing efficiency of red chili in Blang Benara Village. The sampling methods used in this study were purposive sampling and snowball sampling. The results show that there are three red chili marketing channels, namely marketing channel I (farmers–collecting traders–wholesalers), marketing channel II (farmers–wholesalers), and marketing channel III (farmers–consumers). The marketing margin in channel I was Rp10,000/kg with a farmer’s share of 54.55% and a marketing efficiency level of 16.59%. Marketing channel II had a margin of Rp7,000/kg, a farmer’s share of 68.18%, and a marketing efficiency level of 12.02%. Meanwhile, marketing channel III had a marketing margin of Rp0/kg, a farmer’s share of 100%, and a marketing efficiency level of 1%. Overall, all three marketing channels were classified as efficient. However, marketing channel III was considered the most efficient because it had the lowest marketing costs and marketing margin as well as the highest farmer’s share, making it the most profitable channel for red chili farmers in Blang Benara Village. Keywords: red chili, marketing channels, marketing margin, marketing efficiency.

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HB Economic Theory S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian > 54201 - Jurusan Agribisnis
Depositing User:	RAHMATUL U'LYA
Date Deposited:	01 Jul 2026 06:54
Last Modified:	01 Jul 2026 06:54
URI:	https://rama.unimal.ac.id/id/eprint/20244

Actions (login required)

View Item