FITRIA, LIRA (2025) STRATEGI PENGEMBANGAN AGROINDUSTRI TEMPE DI KECAMATAN GEUREUDONG PASE KABUPATEN ACEH UTARA (Studi kasus: Agroindustri Tempe Bapak Kamto). S1 thesis, Universitas Malikussaleh.

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Abstract

ABSTRACT This research was conducted in Geureudong Pase Distric. This study aimed to formulate an appropriate development strategy for the tempeh agro-industry in Geureudong Pase District, North Aceh Regency. The background of this research is that in Geureudong Pase District, Mr. Kamto has run a tempeh business inherited from his parents for 23 years as a form of local food preservation. However, production is still limited to 20 kg of soybeans per day and is unable to meet increasing market demand. Therefore, strategic and innovative steps are needed to increase production and strengthen business competitiveness. The method used is a qualitative method with a SWOT analysis. The results of the study show that the SWOT matrix calculation for Mr. Kamto's tempeh business, obtained the intersection of the X matrix 1.40 and Y 1.25 indicating that Mr. Kamto's tempeh business is in an aggressive position. The alternative strategy results that can be applied in the development of the tempeh agro-industry are SO strategies. Keywords: Strategy, SWOT, Tempeh

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HB Economic Theory S Agriculture > S Agriculture (General) T Technology > TX Home economics
Divisions:	Fakultas Pertanian > 54201 - Jurusan Agribisnis
Depositing User:	Lira Fitria
Date Deposited:	14 Aug 2025 06:52
Last Modified:	14 Aug 2025 06:52
URI:	https://rama.unimal.ac.id/id/eprint/13856

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